Websites for independent funeral directors. Built, written and looked after for you.

I’m a funeral director at an independent firm, so I know the job from the inside. I design your website, write every word, and look after it once it’s live, price lists included.

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Working funeral director Independents only Nothing for you to write

Before you decide anything, the plain facts

14
Points I check on your site, free
2021
When the law changed what you must publish
One
Person, start to finish. No account managers
Yours
The site, the domain, the lot. Leave any time

Which of these is you?

Most firms ring me about one of four things. Pick the closest and I’ll tell you what I’d actually do about it.

The family has your name. Then they look you up.

A website doesn’t replace word of mouth. It’s where word of mouth goes to check. If what they find is dated, or awkward on a phone at eleven at night, it plants a doubt that shouldn’t be there.

You won’t have to write a word of it. We have one conversation, I take the notes, I draft the lot, and you tell me what you’d like changed.

Start with the free check. It tells you what a family sees before it tells you what it costs.

What I’d do

  • Design built for your firm, not adapted from a template
  • Every word written for you from one conversation
  • Price lists placed exactly as the Order requires
  • Fast on a phone, and quiet. No pop-ups or chat windows

If it’s digital and it touches your firm, it’s mine to sort.

It started with websites. It didn’t stay there, because the questions kept coming, and there was nobody in this trade to send people to.

Your website

Designed for your firm, written for you, built so a family in the first hours of a bereavement finds what they need.

Being found locally

Google Business Profile, local search for every town you serve, and the pages that get you in front of families who don’t yet know your name.

CMA price lists

Standardised and Additional Options lists, correctly titled, correctly placed, and kept current as fees move.

Reviews and reputation

Asking families for a review without it feeling like marketing, and keeping an eye on what shows up against your name.

Funeral notices

Notices you can post yourself in two minutes, on your own site, instead of paying a third party for the privilege.

Email and domains

A proper address on your own name rather than a Hotmail account, your domain registered to you, renewals that don’t lapse.

Enquiries that arrive properly

Forms that reach you, are handled lawfully, and don’t sit in a junk folder for two days.

Google Ads, if it’s warranted

Only where a group has opened nearby and is buying its way to the top of your own town. I’ll tell you if it isn’t worth it.

Tribute pages

Kindred Tributes. A place for families to leave memories and donations, under your firm’s name rather than a national platform’s.

Two complete example sites, built the way a real one would be.

Neither firm exists. Both are there so you can see what you’d actually get, and see that a single-branch firm and a three-branch group don’t get handed the same template.

Single branch

Ashvale Family Funeral Directors

One office on a market square in Wiltshire. Compliance notes can be switched on, showing which part of the Order each element satisfies and why it sits where it does.

See the site Three branches

Whitcombe & Sons

Four generations across three villages. Each branch found in its own town with its own number and hours, and every kind of funeral given a page of its own.

See the site

Both are demonstration sites and say so on every page. No real firm’s prices, names or photographs are used.

Plainly, and in writing, before anything starts.

You have to publish your prices. It would be a bit rich of me not to publish mine. Agnew Digital isn’t registered for VAT, so these are what you pay. There’s nothing to add.

The free check

£0

Fourteen points on your website and your Google listing, reviewed by hand. You get a written note telling you where you stand, whether you ever use me or not. If nothing’s wrong, I’ll tell you that too.

Get the check

The Website

£750 up front

Single branch. Designed for your firm, every word written for you from one conversation, and both price lists placed as the Order requires. Yours outright, domain in your name. Price on asking for more than one branch.

Talk it through

Care & Found

Then £299 a month

Once it’s live, this is how it’s looked after. Hosting, unlimited small changes inside two working days, your Google listing set up and kept right, and the structured data that lets search engines and AI assistants read your firm properly rather than guess. Your price lists checked every quarter against what the crematoria and councils are actually charging, with a dated note for your records. One month’s notice, always.

Talk it through

The two go together. £750 up front for the website, then £299 a month from the day it goes live. That’s the whole price.

I take on three builds a quarter. Not to create a rush, but because more than that would mean rushing yours.

I won’t do the being-found side for two funeral directors serving the same town. I couldn’t honestly work on it for both. If a firm near you is already a client, I’ll tell you before you commit rather than after.

If you don’t like it, you don’t pay for it.

Two rounds of changes to get it right. If after that you still aren’t happy, tell me within a week and your £750 comes back in full. No argument, and nothing to sign to get it back.

Start with the free check

Who you’d be dealing with

My name is Cameron. I am a funeral director at an independent firm in Wiltshire, arranging funerals, sitting with families, filling in the same paperwork you do. I complete standardised price lists because the law requires it, not because I read about it.

Agnew Digital is my own business, built in the evenings alongside full-time work. So I also know what it is to be the person who does everything and answers for all of it. There’s no agency behind me and nobody to pass you to, so I make sure every site is right before it goes live.

Cameron Agnew, Agnew Digital, Wiltshire

The things people ask me

We get our families by word of mouth. Do we really need a website?+
Yes, because the person who’s been given your name now looks you up before they ring. Recommendation is still how most families choose, and that won’t change. But a website doesn’t replace word of mouth. It’s where word of mouth goes to check.
How much of my time will a new website take?+
About two hours in total. An hour for the first conversation, and an hour or so reading it back near the end. I write everything from that conversation. You won’t be sent a form to fill in or asked to write your own copy. That’s what makes these projects drag on for months, and it’s the part I take off you.
What happens if I want to leave?+
You take the website with you and there’s no fee for leaving. It’s yours once it’s paid for, your domain is registered in your name, and I’ll hand over every file and help whoever takes it on. A month’s notice on anything monthly, and nothing more.
We already have someone who does our website. Is the free check still worth having?+
Yes, and you’re welcome to pass it straight to them. Most firms already have someone, and that’s fine. If they sort it, the job’s done and it has cost nobody anything. If they haven’t heard of the Standardised Price List, you’ll have learned something useful.
Can funeral directors be fined for breaching the CMA price list rules?+
No funeral director has been fined under this Order, and I wouldn’t tell you otherwise to win the work. What the CMA has done is publish letters naming firms on gov.uk, where anyone searching the name can find them. That’s the part that would sting, and it’s the honest reason to sort it. I’m not a solicitor, so on anything you’re unsure about, take your own advice.
Why £299 a month for Care & Found when hosting is £45?+
Because hosting is only somewhere for the site to sit, and it does nothing to help a family find you. The hosting is in there, but most of what you’re paying for is the work that makes your firm findable and keeps it correct: your Google listing set up and kept current, the structured data that lets search engines and AI assistants read your firm properly, your price lists checked every quarter against what the crematoria actually charge, and changes done inside two working days as often as you need. If hosting is genuinely all you want, there are cheaper places and I’ll tell you where.
Can you get us to the top of Google?+
No, and I’d be wary of anyone who says they can. What I can do is make sure that when somebody in your town looks, you’re there, your details are right, and it’s easy to read. That’s the part that’s actually in my control, so that’s the part I’ll promise.
How much does a funeral director website cost in the UK?+
A single-branch independent funeral director’s website is £750 up front with Agnew Digital, then £299 a month for Care & Found once it goes live. There is no VAT to add, and the price lists placed as the CMA Order requires are included. Care & Found covers hosting, unlimited small changes, your Google listing and your price lists checked every quarter. Firms with more than one branch are quoted individually, because each branch needs its own pages and its own price list.
How do I make a funeral director’s website CMA compliant?+
You must publish a Standardised Price List and an Additional Options Price List on your website, titled exactly as the Funerals Market Investigation Order 2021 requires, along with your terms of business and disclosure of ownership. The Standardised Price List has to be prominent, easy to find, and use the CMA’s prescribed headings and wording, including its stated mileage allowance. I run a free fourteen-point check against these requirements for any UK funeral director’s website, whoever built it.
You say “anything digital”. Where does that actually stop?+
At the point where I’d be guessing. I build and look after websites, local search, price list compliance, your Google listing, email and domains, notices and enquiry handling. I don’t do your accounts software, your funeral management system, or your IT support. I’ll say so plainly rather than take the work and learn on your money.

Want to talk it through?

Tell me a little about your firm and I’ll tell you honestly what I think you need, including if that’s nothing at all.

Get in touch Have your site checked first
Telephone: 07454 222335 Email: cameron@agnewdigital.co.uk Wiltshire, working across the UK